Email marketing is an act of sending a commercial message, specifically to a group of people, using email. Every email sent to a potential or current customer can be considered as email marketing.The use of email is to promote products and/or services. The email marketing can also be defined as the use of email to develop relationships with potential customers and/or clients. Email marketing is a part of internet marketing, which will encompass online marketing through websites, social media, blogs etc. It is very similar to the direct mail except that the sending of mail through the postal service, the messages are sent electronically through email. Email marketing has been around the world for decades, but it is still known to be one of the best and most effective digital marketing channels available if it is done well. Email today is one on one conversations with the audience where it needs to be scaled.We have to make sure that the strategies are up to date and emails are getting delivered without any delay.Email marketing enhances a merchant’s relationship with current or previous customers. The customer loyalty will be encouraged by acquiring new customers or even by convincing current customers to purchase something immediately and also sharing third-party ads. Email marketing tools are tools which can be used by the marketers to create, send, test, optimize and report on their email campaigns.
Top 4 Advantages Of The Email Marketing
I. Email Marketing is economical
Most of the businesses these day will create many special offers, promotions, and reminders for their customers, in the form of printed material. Converting these materials into an email format is not a tedious job. It is not only quick and simple but also results in saving on print and postage expenditure. Sending an email will not cost anything. When compared to the cost of printing and posting materials, sending emails is considered to be an inexpensive way of marketing business products as well as services.
II. Email Marketing provides important data
Email marketing will allow different businesses to target the right audiences. It also going to provide different special tools which can be used to analyze and measure accurately the responses to the email campaign. Its campaign provides businesses with data such as:
- open rates
- links clicked
- details of the conversation
Email marketing is considered to be one the quickest forms of communication. It will enable you to provide customers with the immediate information. It also allows instant access to their replies and queries. With the email marketing, you can receive responses to your marketing campaign within 1 to 3 days. This is a really short turnaround time, especially when compared to the speed of direct mail campaigns which can take up to 12 days for a response.
Email marketing can make it possible to update email lists quickly. Emails can also be used to enable comments, queries and feedback to be updated quickly, by allowing easy management of the inbox. The email campaigns contain links to subscribe and unsubscribe, which makes it very convenient to separate interested subscribers from the disinterested ones.
How Is Email Marketing successful?
The rules to start by to ensure success before sending out an email marketing campaign to your customers.
Build a permission-based email list
Make sure you don’t fall into the spam track and get yourself blacklisted. Create an opt-in list where every customer will have given you the permission to email them.
Keep an honest subject line
The Subject line is the most important thing that your recipients see with which the emails sent will be opened. The emails sent will be opened only if the subject lines are catchy.
Usage of personalized template to build familiarity
Familiarity will matter. The customer trust will be built better and get recipients to open your emails if you stick on to the same templates and layout look. If you need a template which truly reflects your business, contact OmkarSoft Email and our design team will create a personalized email template.
Views And Predictions On The Trends Which Will Be Important In 2018
There are some success factors which is important to review to improve the email ROI. These are not the new techniques, but they are helping in increasing the adoption as they are vital to keeping up your competition and engaging the audience further in the customer lifecycle. It also shows how email marketing will aid in increasing relevance and response to various communications. There are some marketing activities like personalization, loyalty programs, and re-engagement email programs which are vital to your email marketing strategy. Various social media, SEO, and advertising may contribute to getting your customer to the top of your sales funnel, it is done by your email marketers and also increases repeat purchase and increase customer-brand engagement. But email marketing today is more different than a decade ago. Technology has changed forever the way the customers were interacting with the business. Marketers look to engage customers.
Few Disadvantages Of Email Marketing:
- Delivery may be delayed because of the firewalls, spam filters and email blacklists.
- Every recipient may not have the computer power or connection speed to quickly load and display the email photos or graphics.
- With the email advertising, the same email sent over and over again is likely to be ignored or deleted.
- It is common practice for the other companies to opt-in to competitor’s email lists for purposes of obtaining pricing, may result in pricing wars.
- A poorly designed email campaign sent to the wrong prospects at the wrong time can adversely affect the credibility of customers. It can slow down or give no response to customer inquiries when email is not continuously monitored.