SugarCRM is the world’s largest open source CRM (Customer Relationship Management) software. Founded in 2004, over 7,000 customers and more than half a million users rely on SugarCRM to execute marketing programs, grow sales, retain customers, and create custom business applications. These custom business applications can be used in a multitude of ways, such as to power sales teams, run customer support organizations, and manage customer information databases.
CRM software is important for a variety of reasons. It is often used to track customer orders, billing history, and catalog any complaints they may have. By placing all of this information under one unified software system, customer service specialists can bring up information about a customer rapidly. This leads to a faster turnaround time for customer service issues, and it can also result in more accurate issue resolution. By centralizing all customer relation services under one unified system, a CRM software system maximizes the utility of each customer relations specialist.
Advantages of Using SugarCRM
The advantage of SugarCRM over other CRM offerings is that it is free and open source. This allows anyone to freely use and modify SugarCRM. This free version is known as the Community Edition. There are priced editions of this software suite available to users as well.
What is included in SugarCRM?
SugarCRM includes the following core functionality in the core platform:
a) Deployable on a completely open source platform.
b) Rich functionality for establishing and sustaining customer relationships
c) Starting with a clean slate
d) Already have customer relationships to use as models
e) Due to the fact that SugarCRM society develops the software permanently and corrects errors, its further implementation is non-problematic.
Goals of the SugarCRM
Increased Sales Effectiveness: The most productive lead sources and sales staff are clearly identified on graphical charts.
Reduced Administrative Costs: Information is only typed in once – CRM, product catalog, proposals, invoicing, customer service, project and resource management – all share the same data.
Improved Efficiency: Everyone in the business knows right away where to find information, without wasting time looking for it.
Happier Customers: Dealing with employees who now know more about them and what’s going on in their account.
Better Management: Sales pipelines that are much better understood provide clear visibility of any business upturn or downturn well before it represents an opportunity or risk for the business.
SugarCRM Licensing Costs
[table id=1 /]
What makes SugarCRM sweet
a) Brand new UI :http://www.sugarcrm.com/whats-new-in-sugar
Our updated user interface makes finding and working with your customer information easier than ever. We’ve combined three navigation bars into a single new one, so you’ll spend less time navigating and more time working productively. There’s also a new collapsible footer that conveniently displays any integrated applications.
b) More Powerful Search:
Find the information you need faster with full text search. In just a few keystrokes you’ll see top results. It’s quick, it’s incredibly useful, and it even searches custom modules and fields.
c) Reporting with SugarCRM: SugarCRM Reporting turns data into actionable information.
d) Faster Performance:
Sugar is faster than ever. Our engineers tell us it’s due to “client-side resource caching,” “reduced ‘getImage’ load times,” and “faster listview queries.” What it means if you’re not a software developer (or even if you are) is noticeably quicker page loads and shorter response times. Everything feels “snappier” so Sugar’s more enjoyable to use and work gets done faster. It’s just another example of Sugar’s “user first” design philosophy.
e) Mobile Versatility:
SugarCRM is raising the bar and setting a new standard in Mobile CRM. Stay in touch while on-the-go with Sugar Mobile functionality.
f) Insightful Forecasting:
Sugar makes sales forecasting easy, predictable, and accurate. See your quota, quota achievement, and pipeline numbers in active graphs, so you always know where you stand. Try scenarios in draft form before committing to a forecast. Edit inline to save time and effort. Manage team forecasts with single-click access to individual reps’ numbers.
More new features
a) Downloadable plug-ins for integration with Microsoft® Outlook and Word
b) Pre-built dashboards, with the ability to customise if required, which provide real-time information about c) business performance
d) Access Control allows certain information to be shared or restricted based on user credentials
e) Ability to bulk import existing customer data (Ex. from other CRM tools such as Sales Force and ACT, or as a .CSV file)