Small Business Website Development
To be successful as a small business, we need to encompass all the many different types of business communications. While the traditional methods of communication are still effective, the advent of the Internet and the Digital Age makes the process of communicating with our customers all the more important – and all the more complex.
Traditional advertising is a mix – brochures, television adverts, radio adverts, newspapers, magazines, and trade shows. You must reach your customer where your customer resides.
WHERE IS YOUR CUSTOMER RESIDING AND HOW CAN YOU ENSURE THEY CAN FIND YOU?
An Internet presence is essential today. Without the help of a trusted web designing company, you will never get your customers to find you, communicate with you, trust you, and value you, your products and your services. Without a website, you are just a small ‘Mom and Pop’ family business that is not in touch with the real world.
WHO IS YOUR CUSTOMER?
The answer to this question depends on your specific business. However, the demographics of the population is rapidly changing. Remember…your average customer never knew what it is like to not have a mobile phone! Many have used text and email and depend on that mode of communication. If your business does not support electronic media, you are not considered a player in the market.
When designing your website, the web development company will work with you to learn more about your business, your customers, your strategies, goals, and expectations. A good web designing company will:
- Take the time to understand your business
- Review your existing brochures and marketing copy
- Determine your budget and help you build out a plan that suits your needs
- Take your paper brochure and make it come to life in a digital format
- Incorporate keywords so your customers and prospects can search and find you
- Analyze the traffic (visitors) that come to your website, where they come from, what pages they visit, and how often they stay on a page or on your site
- Develop strategic pages such as:
Samples of your work
Contact Us page
Online shopping store if applicable
Integration with other digital sites such as Facebook, LinkedIn, and Google
YOUR WEBSITE DESIGN AND DEVELOPMENT COMPANY WILL HOLD YOUR HAND ALONG THE WAY TO ENSURE YOU ARE REACHING YOUR CUSTOMERS AND PROSPECTS IN A MEANINGFUL WAY
It is difficult to keep loyal customers. Competition is everywhere. Pricing is important. Your bottom line for costs and profit margins make all the difference between a successful company and one that is losing money or ready to go out of business. Even previously successful companies are closing today because they have failed to cater to their REAL customer.
DON’T LET YOUR BUSINESS BE ONE OF THE FATAL STATISTICS
Let XYZ Company, a respected and successful web design and web development company become your partner. We have helped many of our clients achieve success and are ready to add you to our list.