Emma is a freelance writer who writes informative articles about Responsive Web Design Services Company.

With every passing day new mobile devices have been arriving in the market. The screen sizes too have been shifting rapidly. This has led designers to structure new methods and coding to accommodate web pages on interfaces of various dimensions.

Users always seek for ease of browsing. And with the development of responsive web design, users can now browse the internet through any device of different screen dimension. Responsive design lets users’ access information from all kinds of devices.

While designing a site, a designer maintains a dimension of 960 pixels. This is considered as the average pixel width as devices with smaller screens need not scroll horizontally to read contents. Apart from this there are some key elements that are important to structure a responsive design framework.


A responsive design is such that the navigation keys and category icons appears differently on different devices. It varies according to the dimension of the devices. The location of various navigation keys shift according to the size of the screen. It may shift to the bottom or top of the screen for mobile users. For devices with a wider screen, navigation icons may appear on the left or right or as it appears on the main website.

It is better to maintain the average size rather than creating a page with huge dimensions.

Column Scaling:

A responsive website will appear on and as the size of the device screen. This often confuses users into thinking that it will appear in a fixed ratio on the browser as well. However, the only fixed dimensions for a responsive design are the maximum and minimum pixels. That is if you have opened a responsive web page from a browser, you can enlarge or contract the page. It will react to the responsive code, changing in dimensions according to the browser size.

The main characteristic of a responsive design is that it maintains the scale of all the elements while preserving the integrity of the original site.

Call to Action on Responsive:

A call to action button is a must have for most sites predominantly for E-commerce. For a web page, viewed in a normal browser, the call to action button normally appears on the bottom corners. However, the same call to action button appears much highlighted on other devices as the proportions of call to action button remains the same.

Branding and Responsive Design:

Brand of a site is vital for the existence and identification of it. Branding creates recognition which is vital for boosting site ranks on the result pages of search engines. Websites however tend to lose their uniqueness while it appears on different dimensions. When a website is made responsive, it is structured in multiple widths. These widths are for PCs, tablets and smartphones.

Hence while designing a responsive webpage, the designer should ensure that the concept of brand recognition remains intact in each dimension of the website. Maintaining the brand is important as it would help users easily recognize various brands even on different mobile devices other than PCs.

White Spacing:

For a website, white spacing is important as it helps the content dominate the screen attracting viewers towards it. This also ensures that the elements of the web page are in a proper hierarchy and positioned appropriately. It also helps maintain the alignment of the page.

The flexible nature of responsive designs tackles the different dimension of the screen.

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