A mobile app is a program downloaded onto a mobile device that lives on that device, making it easily accessible, and serves some sort of entertainment, shopping or customer service function for a certain audience. Constructing a mobile strategy is a necessity and building an app for your business is on the same path of importance. If you feel as though the mobile app idea is all too new, note that in 2015, 90 percent of companies in a 200-company survey planned to increase their mobile app investments in 2016. Considering a mobile app isn’t a suggestion – it’s imperative. Even though the majority of time people spend on mobile devices is in apps, most mobile users are consistently downloading new apps they find interesting or helpful. A mobile-friendly website is a website that is coded and constructed in such a way that automatically alters the layout to maximize user-friendliness and navigation, depending on the device used to view the website.
6 Actionable Tips on Why A Mobile App Is Necessary For Your Business
1. It increases sales.
A great example of this is Domino’s Pizza. The pizza giant saw a 28 percent increase in UK online sales in just the first six months after creating a mobile app and now more than half of the company’s online orders are from mobile devices. If you build a mobile app that makes the buying experience easier than before, your customers will use it.
2. It establishes you as a leader in your industry.
Constructing a mobile app helps your company stand out from your competition, especially if you’re the first in your industry to build one. Investing in innovation always looks good, no matter what kind of business you have.
3. Provides a superior user experience.
Your app will be constructed in such a way that users can easily do common, desired functions, without the messiness of a website. The app will seamlessly guide them where to go and what to do, and they can have a much more personalized experience (without having to log into a website first). Think saved shopping lists, personalized rewards, easier navigation. Benefits of a superior user experience include more positive reviews, more followers on social media, more brand loyalists and, most importantly, more repeat customers.
4. Permits social integration and increases customer engagement.
Having an app maximizes customer engagement with your brand and allows users to easily connect with your company on social media, as well as easily share your content on social media. This will help expand your social media reach and get new followers.
5. It opens the doors for the next technological trend.
It’s very critical for your business to stay up-to-date with technology, not only internally (such as software your company uses in its day-to-day), but also externally, such as mobile sites and mobile apps. With virtual reality gaining speed, who knows, your mobile app could be used as the gateway to your VR shopping experience in 2020. Keep with the times and your customers will like you for it.
6. Helps your company built a stronger brand.
Since a mobile app is downloaded onto a mobile device and thus lives on that device, it becomes easily-accessible and consistently reminds the user of the brand, since it can be seen on the mobile screen.