Having a good logo is really important to your business and to the popular branding of your company’s name, but it is also necessary to help attract new customers. When people see an attracting logo on advertisements or promotional products it will stand out much more if it’s well-designed and interesting. Most of the times clients will always look for cool logo which will define what they require .
1. Be unique and clever
A logo is what which differentiate a brand from its competitors, so it’s important that the image stands out from the rest — where many brands are struggling with. Creating a unique design isn’t all about avoiding copying, but also about designing something which is out-of-the-box. It’s attracting to just throw an industry icon on the page, but it’s important to think creatively.
2. Understand the brand
Logo is an image which is an introduction to a brand. The main goal of creating or designing a logo is it must reach the audience. Note down what you know about the brand; perhaps even create a mood board with imagery that reminds you of the brand’s ideology — check out different websites for some inspiration.
3. Color is key
When taking the brand’s personality into account, you have to know about all the aspect of the image. Bright and bold colors may attract someone’s attention, but could also seem brash; muted tones exude sophistication, but could be overlooked. Every color has a different implication and can bring nuance to your message — don’t fall into the trap of conveying the wrong message because of a simple brush stroke
4. What’s in a name?
A logo contains two element one is a wordmark and another one is a symbol. Before a company can think about identifying itself with a symbol, advertising must be done. Whether your brand can use a Logotype is dependent on the name the brand. If your company has a different b name, then you could get away with a logotype.And if you have a generic name, then you need something to represent the company by, which can be reached by using a logo mark. And when using typefaces for your text, be sure to avoid gimmicky fonts, utilize negative space and perhaps tweak an existing font. Some logos even become popular because of their custom fonts.
5. Use online resources and tools
There is a large amount of information online for those who need some inspiration, collaboration or assistance when designing a company logo.Large designers offers both a Logo Store equipped with different , hand-vetted logos for those on a tighter budget looking for off-the-shelf ideas, and the site provides an opportunity for more designing where customers are integral to the outcome from the beginning. The website also helps clients make the difficult decision between loads of logo submissions. Customers can create their favorite submissions, and share a link via social networks and email inviting people to vote. To create your own logo you can use Logo marker and LogoYes interfaces which is easy to use and free.